Photography for all its flaws & idiosyncrasies has consistently shown its value in getting brands noticed, especially in a market as tough for advertisers as South Africa. And that's especially true in a market where advertising spend keeps on growing we're talking billions of rand each year. As that keeps on going up, businesses are starting to put a lot more focus on visual storytelling to get consumers to sit up and take notice. According to Mordor Intelligence, the South African advertising market has been steadily climbing since 2019, with online ads expanding at a growth rate of over 14% every year.